Distinguishing Characteristics
Leadership
We are experts in our field. As such, we provide strategic counsel, backed by years of experience and positive results.
Integrity
We take pride in what we do and believe that honesty is the only policy. We advise our clients in a manner that protects the company’s assets and provides peace of mind.
Experience
Communications is our expertise and executive level management is what we feature, combined we bring more than 100 years of practical, hard-earned experience.
Compassionate
We care about our clients and are concerned about their issues, and we work diligently to help them achieve their goals.
Professional
We have a strong professional reputation. We effectively engage and use new technology to keep up with all the national media trends. In an effort to remain cutting edge for the benefit of our clientele we welcome and encourage collaboration and alliances.
Balanced
Winning excutive level management starts out strategically, with well thought out plans and creative ideas to increase visibility and broaden understanding. We understand the importance of results so we lead with creative ideas and good thinking while still placing a high priority on immediate action.
PR Week Profile January 26, 2004 |
| Tina Polite is a writer by training. She is a PR woman by divine intervention. She is an author, lecturer, corporate confidant and advisor, deal maker, promise keeper and life strategist. |
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OVERVIEW |
In today’s harried workplace, making sure that the right people know the pertinent facts about you and your organization can be an overwhelming goal. Effective public relations, the kind that goes beyond just “creating a buzz” to maximizing our clients’ impact in the marketplace and leveraging marketing efforts in a “win-win” scenario are key.
Our clients stand out from the fray — by involvement in key community events, strategic involvement with local and regional power brokers, special interest stories and powerful coverage in local and national media. There is nothing that can lift one from obscurity like a key radio or television spot.
We create strategies and tactics every day that are solely focused on breaking through the gatekeepers to the decision makers of your communities and your customers at large.
Polite & Associates is a collaboration of experienced communications professionals, who provide strategic, effective counsel in brand management, reputation management, community advocacy, media relations and religious public relations. Equipped with 20 years of experience, principle Tina Polite is known for her work with highpowered corporate CEOs and nationally recognized clergy alike. She is caring, professional and compassionate. Together these traits make up what we call The Polite Approach.
We give the attention and results of a smaller hands-on agency, but through strategic alliances we can also utilize the national and international reach of a global agency. We do this consistently for all our clients, making sure they have all of the necessary resources to get to their goals.
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Brand Management
A brand is a promise that companies make to their customers. If the
brand is not managed, then the promise can be broken. Through strategic planning, we can develop, realign or protect a company’s promise to its constituents and ensure that communications are consistent with the identity the company wants to portray. Our brand management experience ranges from car manufacturers and nonprofit organizations to theme parks, churches, civic leaders, sports facilities, entertainers and celebrities. We are equipped to handle brands of any sort.
Reputation Management
A company’s reputation is no longer based solely on profits, sales and
dividends. A company is judged by the actions of the CEO, board of directors and other key decision makers. Their actions can affect stock prices and the survival of a company. For that reason, it is essential that key decision makers are groomed to communicate with all of his or her publics, including customers, the media and peers. With our experience as advisor to some of the nation’s top business leaders, we have the expertise to counsel your leader.
Community Advocacy
Not all media stories deal with hard news; some focus on philanthropy,
charity and goodwill. However, many companies don’t show their good deeds in public. Our community advocacy efforts focus on balancing information available to publics. In addition to presenting the companies key issues, we also show the contributions companies make to society.
Media Relations
Media relations is a combination of exceptional writing, creativity, impeccable timing and determination. It also involves having contacts at media organizations and using wise judgment. No one factor sells a story, but our team uses all necessary tools to develop story ideas and relay them to the media. Results such as clients on the cover of Time, Essence, Ebony, Jet, New Man, Charisma, the Washington Post, the Los Angeles Times, etc. as well as interviews on Larry King Live, CNN, World News Tonight, Charlie Rose, Crossfire and many others help demonstrate our expertise and effectiveness in media relations.
Religious Public Relations
How does one communicate conviction and values to an often “anything goes” national audience? Here at Polite & Associates, we help our clients to define their positions and opinions in the best light for both them and their audience. We use our accumulated experience to help up and coming as well as prominent Christian and secular business leaders address the concerns and issues on their hearts for the world in which they live.
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